Brand Differentiation Questions – Our Epic Cheat Sheet

Brand differentiation is the process of identifying what you can offer your customers, and these brand differentiation questions help you to identify exactly what you provide that similar experts in your industry do not. 

The brand differentiation process is detailed and in-depth. But it is also essential to discover your competitive advantage!

Once you understand your competitive advantage and are able to effectively leverage it, you can easily become your ideal client’s preferred choice when they are in an investing/buying decision. 

To help you along in the brand differentiation process, we’ve put together Brand Differentiation Questions – Our Ultimate Cheat Sheet.

It’s time to build a loyal community that is obsessed with your brand’s values, beliefs, products, services, and customer experience! Let’s dive in.

Brand Differentiation Questions About Your Competitors

Who are your…

1. aspirational competitors?
2. direct competitors?
3. indirect competitors?

Also, ask yourself:

1. Is your brand more or less focused than alternatives in the market?
2. How is your design/packaging different and/or more appealing?
3. Is there anything else that you noticed that you believe sets you apart from similar experts in your field?

Questions About Your Target Audience 

1. How is your target audience similar and different from the experts you identified?
2. Why are you targeting this audience that is unique from why other experts target their audiences?

Brand Differentiation Questions About Your Offerings

1. How will your customer experience be unique?
2. How will your price point be different?
3. What is your pricing strategy? 
4. Will you offer a unique combination of products/ services that aren’t available elsewhere?
5. Do you have a unique/proprietary system or process you use in your work?
6. Do you have a location or distribution advantage?

Questions About Your Brand Identity

1. What are your visual brand identifiers?
2. Describe how does your brand look and feel unique compared to other brands.
3. How does your brand identity appeal to your target audience? 
4. How will you adapt your brand identity over time so it grows with your audience?

Need help answering these questions? Check out the following helpful resources:

• Creative Direction Process 101: All the Basics You Need to Know
• A Quick And Dirty Guide To Performing a Brand Identity Audit

Brand Differentiation Questions About Your Social Presence

1. What type of content will you make and how will it be unique? 
2. What topics will you share and how will you put your spin on them?
3. How will you engage with your audience?
4. What platforms will you use?

Want more support on improving your social presence? Check out these articles:

• Your Social Media Presence – The 5 Mistakes You’re Making (and How to Fix Them)
• The Worst Advice You Can Hear About Brand Communication on Social Media (and What to Do Differently)

Questions About Your Brand Personality

1. Is your brand personality different from others in the market? If so, how?
2. Can you ‘disrupt’ your industry by doing things differently than the norm/standard expectations?
3. What other strengths do you have that differentiate you from the similar experts you identified?
4. What do you believe that others don’t?
5. How does your brand sound compared to other brands?

Ready to create a unique brand voice? We wrote this for you: How to Develop Your Brand Voice Like a Pro (Plus Tips We Give Our Paid Clients).

Brand differentiation is a key player in developing your brand marketing strategy because…

…it allows you to identify and communicate your competitive advantage. Because at the end of the day, there are a million and one people who technically do what you do, but how you do what you do should offer special benefits to your target audience.

Looking for help with your brand differentiation strategy? Book a Complimentary 30-minute Call with our founder and lead brand strategist, Tristan Thibodeau, who can help you build a loyal community that is obsessed with your brand’s values, beliefs, products, services, and customer experience.

Ready to book a Complimentary 30-minute Call? Click here to schedule!

About the Author

Tristan Thibodeau is the founder of Wild Womn Haus and is the brand strategist for entrepreneurs in the wellness, beauty, and lifestyle brand industries. 

She specializes in helping companies create and maintain their image. She works with market research, industry analysis, and consumer trends to offer strategic insights for brands so that they can enhance their marketing efforts and grow their bottom line. 

Tristan also hosts The Wild Womn Hotline, which is a podcast that features expert-level conversations for growing your brand in bold and strategic ways. Follow her on Instagram @tristan.wildwomnhaus and TikTok @tristan.wildwomnhaus. You can also follow the agency on Instagram @wildwomnhaus.