Content ownership is not a new topic, and yet, so many entrepreneurs continue to rely on social media as their main channel for marketing and conversions.
Picture this: you’re going about your day, posting content on Instagram when all of a sudden, you get a message saying that your account is being blocked. You scramble to get in contact with customer support, only to find out that there is nothing that can be done to reinstate your account.
This horror story has happened to at least 5 entrepreneurs that are in our community in the past year alone. What does this tell us? Social media is not a reliable means of marketing and selling your business. Helpful and valuable? Yes. Reliable, absolutely not.
If the Facebook and Instagram blackout of 2021 taught us anything, it’s that we need to have ownership of our content through the use of blogs, podcasts, etc. This ensures that no matter what chaos may ensue on socials, you’re covering your back.
Today, Lisette Harrington joins me on the podcast. Lissette has been in the blog and website design industry for over 10 years and touts her reputation as an OG blogger! Today, Lisette fills us in on how to create content ownership through the use of blogging. She then teaches us how to optimize your content through SEO, and how to build a killer user experience for your website so that once someone lands on your site, they stick around for the long haul.
Lisette Harrington is a brand + web designer, and SEO strategist. She is the founder of Mila Design Co. and specializes in creating high-end and meaningful brands + websites for medical spas and the aesthetics industry.
She’s on a mission to help med spa owners thrive with brands and websites that are equal parts beauty and strategy. Want to learn more about Lisette? Check her out on Instagram @miladesignco or on LinkedIn at Lisette Harrington.
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Here’s a taste of the topics Lisette walks us through in this episode:
Connect with the Host:
Tristan Thibodeau is the founder of Wild Womn Haus and is the brand strategist for entrepreneurs in the wellness, beauty, and lifestyle brand industries.
She specializes in helping companies create and maintain their image. She works with market research, industry analysis, and consumer trends to offer strategic insights for brands so that they can enhance their marketing efforts and grow their bottom line.
Follow her on Instagram @tristan_thibodeau_ and follow the agency on Instagram @wildwomnhaus and on TikTok @wildwomnhaus!
Connect with the Guest Expert: If you enjoyed today’s guest expert, Lisette Harrington, and want to learn more about her work, you can find her on Instagram @miladesignco or on LinkedIn at Lisette Harrington.