Brand launch messaging has a notorious reputation for causing stress, overwhelm, and frustration for many entrepreneurs. And we get it, there are a ton of steps to ensure the successful communication of launch.
HOWEVER, as with any aspect of growing your brand, having a thoughtful brand strategy that guides you through any launch is the best way to take some heat off so you can enjoy the ride.
We’ve gone through enough of our own launches, as well as successfully launched new brands, to know what it takes to put your baby out into the world and have it received with eager, open arms.
In this article, we are going to walk you through How to Absolutely Crush Your Brand Launch Messaging so that when the time comes for liftoff, all you’ll have to do is press go and start the count down!
And if you’re unsure if you know what you need to know about brand strategy? Check out this helpful article: 5 Lies You’ve Been Told About Brand Strategy Development.
3, 2, 1…let’s do this thing baby.
When you are launching a brand or unveiling a new product or service, you essentially want to sound the alarm on all your marketing channels in order to raise as much awareness as possible.
Start by making a list of all the ways you can get in contact with your audience so that you have a complete picture of the amount of promo material you need.
Keep in mind: when you launch anything new, your engagement might drop, your readership may go down, and your clickthrough rate might be less than what you’d expect.
Why? Because you are introducing something new to your audience, and not everyone is the “jump on the bandwagon type”.
Launching is not so much about retaining your entire audience’s attention as it is about getting the right people’s attention. And who are the right type of people? Those who are a perfect fit for your new brand, service, or product. Capture their interest and your sales will soar, guaranteed.
Need help establishing a marketing strategy before creating content? Check out the 3 Signs You Should Invest in Marketing Strategy vs Content Strategy.
How can you tease your new brand or new offering before it “officially” launches?
How can you make this product or service feel unlike anything else that exists on the market?
What are all of the different ways you can talk about who this brand is for, why it’s important, and what you’re here to accomplish in your first year in business?
Brainstorm as many ideas for ways to talk about your new brand and create a multi-day plan (preferable 5-7days) for content that promotes your big unveil.
Not every idea will be a winner, but by giving yourself the space to word vomit, you’ll be able to eliminate the fluff and find the gold.
An evangelist can be described as “someone who talks about something with great enthusiasm”. So, who are the previous clients/customers, influencers, colleagues, friends, and community members who want to support your launch by sharing their enthusiasm about your brand?
Your community wants to see you win, so don’t be afraid to ask for their support by filling them in on what they can do to ensure the success of your next brand launch!
Plus, when your audience sees so many other people involved in the launch of your brand, it will increase the perceived value of your brand as a whole.
Want to learn more about brand perception? Check out the 5 Fundamentals to Know About How to Influence Brand Perception.
Consider these two options: a party that happened just as fast as it ended OR a multi-day event that made you feel excited, special, and 100% invested in what the next day brings.
A successful launch can keep the attention of its target audience without boring them to death or becoming white noise. Your brand launch is the party, your target audience is the guest list, your content is the events, and you are the DJ that keeps everyone dancing.
People want to have fun with you, so how can you invite your audience to join into the celebration that is the launch of your new brand or service/product?
Strong brand awareness doesn’t happen overnight, it is the compound effect of consistently promoting the existence of your new brand or product/service long after it has been launched.
This doesn’t mean that you are asserting the same promotional efforts as you did when you first officially launched, but you do want to keep your new brand or offering top of mind.
Casual name drops in your marketing content work great, as do weekly, monthly, or quarterly advertisements (depending on your business type).
Months, sometimes even years of preparation, go into the process of launching a new brand, product, or service for your business. The last thing you want to experience when you finally make your big reveal is the deflating sight of zero engagement and metaphorical tumbleweeds.
Your next brand launch GETS TO BE FUN, and if you are looking for a team of branding and marketing experts who are equally stoked about your next venture, the Wild Womn Haus crew is here to help!
If getting support with your Brand Launch Communication is your next step, we invite you to book a Complimentary 30-minute Call with our founder and lead brand strategist, Tristan Thibodeau, who can fill you in on how the WWH team can ensure your next launch is a huge success.
Tristan Thibodeau is the founder of Wild Womn Haus and is a brand strategist for entrepreneurs in the wellness, beauty, and lifestyle brand industries.
She specializes in helping companies create and maintain their image. She works with market research, industry analysis, and consumer trends to offer strategic insights for brands so that they can enhance their marketing efforts and grow their bottom line.
Tristan also hosts The Wild Womn Hotline, which is a podcast that features expert-level conversations for growing your brand in bold and strategic ways. Follow her on Instagram @tristan.wildwomnhaus and follow the agency on Instagram @wildwomnhaus and TikTok @tristan.wildwomnhaus!