If you are a service-based entrepreneur, think of your personal brand signature style as the “brand packaging” that would normally accompany a physical product. While you are not a “product”, the services that come from you are in their own right.
Just like the packaging on your favorite products, your personal brand signature style should be an expression of your personality, values, and beliefs.
Through this consistency, anyone who meets you can get a sense of who you are, what you stand for, and what makes you unique. Before you even have to open your mouth!
Plus, having your own signature style not only helps with increasing brand recognition but also helps make a strong first impression with prospective clients, investors, collaborators, and potential partners.
As a team of branding and marketing professionals, we’ve observed that creating your signature style can be an anxiety-provoking aspect of creating a strong brand. So we’ve put together our top 5 Expert Secrets for Creating Your Personal Brand Signature Style so that you can show up in your business with the confidence that you are putting your best foot forward (and it doesn’t even need to be in a stiletto).
Selena Gomez always rocks purple, while Rihana is notorious for repping red. Whether it’s pink hair, red lipstick, or a gold accessory, having a signature color helps to build recognition for your personal brand.
Keep in mind that having a signature color doesn’t mean you have to wear a blue shirt every single day. To leverage the power of a signature color, you will want to pepper a specific color throughout your entire wardrobe so that it makes a regular appearance.
Ask yourself: what’s a color I could wear every day and not get tired of?
Everyone knows Lady Gaga for her sky-high platform shoes, while Elton John is rarely seen without a pair of elaborate glasses. Similar to color, styling notes (such as accessories and footwear) can also become part of your signature brand style.
Perhaps the most fun aspect of creating a signature styling note is that it creates a top-of-mind association for your audience between your brand and unexpected items.
For example, our founder, Tristan Thibodeau, touts her signature styling note in the form of hoop earrings. In every photo and piece of content, there she is with her hoop earrings! And because of her consistency, people often shout her out on social media whenever they rock a pair of hoops for the day.
Ask yourself: If I had to select a signature styling note, what would it be?
While fashion can sometimes feel like uncharted territory, personal style archetypes can help you let go of the need to be told what to wear and start creating a way of expressing yourself that is truly original and authentic.
Personal style that is unique transcends individual articles of clothing and eventually becomes a powerful vibe all of its own. By identifying which of the 6 style archetype categories you fall into, you will be able to eliminate trends that don’t feel like you and focus on fashion themes that encompass your unique look.
Ask yourself: what is my personal style category and how can I amplify it?
Helpful tip: read The Beginner’s Guide to Personal Style Categories to discover your fashion archetype!
Part of the fun of having a signature style is talking about what inspired you to choose the items in your wardrobe. But, talking about your style selections also helps to signal your brand values, personality, and beliefs to your audience.
For example: did you fall in love with that fuzzy sweater because neutral colors make you feel calm, and soft textures make you feel comfortable? From this information, we can make the assumption that creating a sense of peace is a priority to your brand.
At the end of the day, talking about your fashion choices helps to humanize you while adding an interesting layer of depth to your social presence. Plus, you’ll also give your audience the opportunity to chime in about their sense of style so that you can learn more about them as well!
Ask yourself: why do I make the fashion choices I make, and how does it reinforce my brand?
Don’t feel comfortable sharing with your audience yet? Here are 5 Quick Tips About How to Feel Confident in Front of The Camera.
At a bare minimum, you want the brand touchpoints that will have a longer lifespan (such as places where your brand can be found for more than just a day or two) to represent the highest expression of your personal brand style.
Touchpoints with a longer life may include (but are not limited to):
With this recommendation in mind, please note that we are not suggesting that you need to wake up and stress about your clothing choices every single day. We often worship at the altar of “business up top, comfy on the bottom”, so please feel free to be more flexible with your day-to-day wear.
However, in the places where your brand is going to live for a long time, such as in the touchpoints listed above, you will want to make sure that you are showcasing your personal brand signature style so that you are standing out in your marketing every chance you get.
Ask yourself: “Am I showcasing my personal style through my marketing, content, etc?”
Not sure if your marketing is reflecting the identity of your brand? Check out A Quick And Dirty Guide To Performing a Brand Identity Audit to make sure you stay consistent with your personal style!
But developing your own personal brand signature style will help you be intentional with the messages you send to your audience so that you are reinforcing your brand with what you put on your back.
Because at the end of the day:
If developing or refining your personal style is your next step, we invite you to book a Complimentary 30-minute Call with our founder and lead brand strategist, Tristan Thibodeau, who can help you decide your next steps, and if appropriate, connect you with Devina Bhaga, our team Fashion & Style consultant!
Tristan Thibodeau is the founder of Wild Womn Haus and is a brand strategist for entrepreneurs in the wellness, beauty, and lifestyle brand industries.
She specializes in helping companies create and maintain their image. She works with market research, industry analysis, and consumer trends to offer strategic insights for brands so that they can enhance their marketing efforts and grow their bottom line.
Tristan also hosts The Wild Womn Hotline, which is a podcast that features expert-level conversations for growing your brand in bold and strategic ways. Follow her on Instagram @tristan.wildwomnhaus and follow the agency on Instagram @wildwomnhaus and TikTok @tristan.wildwomnhaus!