Brand Strategy Development – 5 Lies You’ve Been Told
Brand strategy development enables you to create a brand that powerfully impacts an audience. But this caliber of brand doesn’t happen by accident.
The brands that become leaders within their industry breaking the mold are not just prioritizing their brand strategy development. They are obsessing over how they can refine it.
Why? Because brand strategy development is the foundation upon which you build a brand empire. Without it, massive amounts of growth, contribution, recognition, and impact are impossible.
So let’s talk about brand strategy development and the 5 lies you’ve been told that could be keeping you from reaching your goals.
Lie #1 – You’ll Only Need to Tackle Brand Strategy Development When You’re Starting a Brand.
Yikes, please don’t fall for this one! Throughout the lifespan of your business, you will likely:
- pivot niches
- upgrade your brand identity
- expand your offerings
- discontinue products/services
- and perhaps even re-brand entirely
Your brand strategy is the blueprint for how you will confidently navigate the evolution of your business over time. This makes the necessity of developing and revising your brand strategy essential to the success of your business.
But if you are starting a new brand, check out this article on How to Absolutely Crush Your Brand Launch Messaging.
Lie #2 – Brand Strategy Development Is Only for Advanced Entrepreneurs Looking to Scale.
It doesn’t matter if you are 5 weeks into being a business owner or 5 years into running your company. Brand strategy is critical at every stage of your business. And let’s be honest, aren’t we all looking to scale no matter how long you’ve been in business?
To “scale” simply means to set the stage for the growth of your company. As in more customers, more recognition, more impact, etc. And in order to successfully scale, you need a plan that ensures your efforts won’t be hindered.
Enter stage left: your brand strategy.
Lie #3 – Your Brand Strategy Has to Be Written in Stone.
Nothing in your business will be set in stone. Welcome to the life of being an entrepreneur.
You need to be:
- flexible and able to think on your feet.
- able to adapt quickly
- be detached from all outcomes
In doing so, you can quickly learn what works and what doesn’t towards your efforts to grow your brand. As previously described, your brand strategy is the blueprint for how you will confidently navigate your business’s evolution.
But sometimes, blueprints change…
…based on structural problems are encountered. And this requires better solutions to be created.
Stagnation and any resistance to change will be the death of your brand. So stay alive Felicia and be open to flexibility with your brand strategy.
p.s. the same type of flexibility is also needed in designing the creative direction of your brand. Want to learn more about how to adapt your design over time? Check out Creative Direction Process 101: All the Basics You Need to Know.
Lie #4 – Brand Strategy Development Only Covers The Who, The What, and The Why.
We can’t even begin to tell you how wrong that is. Brand strategy does cover all of the above, but it also establishes the emotional foundation for your brand which will connect with the exact type of person you want to attract.
In order to create a brand that…
…truly inspires, uplifts, motivates, and transforms your community, you have to understand both the heart of your target audience and how to communicate with their soul’s desires.
This level of depth doesn’t come from writing out a few lines about who you serve, what you do, and why you do it.
It comes from:
- a thoughtful and intentional deep dive into the lives of the people you want to touch
- and an analysis of how your brand serves as a pillar of their deepest desires
Brand strategy development is designed to accomplish this feat.
Lie #5 – Brand Strategy is About Manipulating Your Audience to Buy From You.
In the spiritual entrepreneur community, there can be a bit of a stigma around being tactful and strategic with your sales process, and we totally understand why!
There are businesses that lack integrity with how they promote their brand and generate revenue. Just because some entrepreneurs abuse the power of their brand doesn’t mean that brand strategy as a whole equates to manipulation.
Let’s not throw the baby out with the bathwater.
You’re committed to challenging the status quo and uplifting the collective. The whole world needs to see you, feel you, and be impacted by you!
Using brand strategy to…
…increase your visibility, grow your community, and boost your sales is not being out of integrity, it’s being of service to the people who need you most.
And if lie #5 resonates with you, we think you’ll also enjoy reading about The Worst Advice You Can Hear About Brand Communication on Social Media (and What to Do Differently).
If after learning more about Brand Strategy Development, you’re starting to think to yourself “well shit, where do I start?” we’re here to help!
As an all-inclusive branding agency, the Wild Womn Haus team specializes in meeting you where you’re at with marketing support that takes your brand to the next level!
If developing or refining a Brand Strategy is your next step, we invite you to book a Complimentary 30-minute Call with our founder and lead brand strategist, Tristan Thibodeau, who can fill you in on the best approach to turning your brand into a leader within your industry.
Ready to book a Complimentary 30-minute Call? Click here to schedule!
About the Author
Tristan Thibodeau is the founder of Wild Womn Haus and is the brand strategist for entrepreneurs in the wellness, beauty, and lifestyle brand industries.
She specializes in helping companies create and maintain their image. She works with market research, industry analysis, and consumer trends to offer strategic insights for brands so that they can enhance their marketing efforts and grow their bottom line.
Tristan also hosts The Wild Womn Hotline, which is a podcast that features expert-level conversations for growing your brand in bold and strategic ways. Follow her on Instagram @tristan.wildwomnhaus and TikTok @tristan.wildwomnhaus. You can also follow the agency on Instagram @wildwomnhaus.
